Qualified leads / month
Across managed acquisition activity.
Acquanova Sicilia
Fragmented tools and manual processes brought into one connected operation.
Business systems, automation & growth infrastructureTHE RESULTS200+ ~4×
Advertising ROAS
Reported return on advertising spend.
REPORTED OBSERVATION PERIOD · May 2025 — Dec 2025
Managed acquisition connected to qualified CRM outcomes, supported by ongoing product and operational work.
HOW I GOT THERE
When the tools don’t talk.
A fragmented website, CRM and manual processes made the operating picture harder to connect. The opportunity was to modernize the existing business pragmatically and reduce repetitive work.
Connect the business around its work.
I modernized the public digital presence and built connected CRM, automation and reporting workflows. Acquisition, appointments and business outcomes became parts of a shared operational picture.
Website modernization, CRM development, workflow automation, operational reporting, Google Ads and Meta Ads management, and acquisition/measurement infrastructure.
01 / 03LIVE SITE
AQ / Where the journey begins
Where the journey begins
The public website gives acquisition activity a clear destination and an enquiry path.
02 / 03PRODUCT EXPERIENCE / ILLUSTRATED
AQ / The business, connected
The business, connected
CRM and appointment workflows connect incoming enquiries with the next operational step.
03 / 03PRODUCT EXPERIENCE / ILLUSTRATED
A clearer operating picture
Reporting connects acquisition and business outcomes without exposing private customer or campaign data.
PRODUCT EXPERIENCE / ILLUSTRATED
Where the journey begins
The public website gives acquisition activity a clear destination and an enquiry path.
Optimize for what reaches the business.
Google Ads and Meta Ads are managed as part of the same operating system as the CRM. Advertising, analytics and qualified business outcomes form a closed feedback loop, so campaign optimization can focus on useful results beyond raw form submissions.
Measure what reaches the business.
A form submission is only the beginning of a customer journey. Connecting acquisition with qualified outcomes creates a more useful feedback loop than looking at raw contact volume alone.
01Acquisition
02CRM
03Operations
04Outcomes
A connected feedback loop
Acquisition and operational outcomes inform one another, helping the business focus on meaningful results.
A fragmented website, CRM and manual processes made the operating picture harder to connect. The opportunity was to modernize the existing business pragmatically and reduce repetitive work.
Acquisition and operational outcomes inform one another, helping the business focus on meaningful results.
A comparison of the working model before and after the implementation.
WordPress supports the public web presence. The custom business application and data workflows form the operational layer behind it.
Pragmatic modernization starts with the business as it is, then connects the places where better information and less manual work make a difference.
Let’s build something that matters.
A new product. A better system. A difficult problem worth solving.
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