Organic-search leads / month
A recurring source of inbound enquiries.
New Leasing
A long-term rental business rebuilt as a digital sales and operations platform.
End-to-end product & systems engineeringTHE RESULTS~100 ~100K ~2K
Search impressions / 28 days
Visibility in Google Search.
Organic clicks / 28 days
Search discovery reaching the product.
REPORTED OBSERVATION PERIOD · May 2026 — Sep 2026
Organic acquisition outcomes alongside an owned product, operations and paid-acquisition system.
HOW I GOT THERE
More than a new website.
The challenge was to turn a traditional commercial operation into a connected digital product. Customers needed a clear way to explore offers; the business needed reliable ways to manage a changing catalogue and respond to demand.
Build the product. Connect the operation.
I designed and built the customer experience together with the backend, admin workflows, catalogue automation and acquisition infrastructure. Each layer supports the next, from discovering a vehicle to maintaining the offer behind it.
Product design, frontend and backend implementation, internal operations, catalogue automation, SEO, Google Ads and Meta campaign management, conversion tracking and analytics.
01 / 03LIVE SITE
NL / The customer journey
The customer journey
A searchable catalogue turns a changing vehicle inventory into a clear starting point for an enquiry.
02 / 03PRODUCT EXPERIENCE / ILLUSTRATED
NL / From vehicle to offer
From vehicle to offer
Vehicle details and configurable offers connect browsing intent to a focused commercial enquiry.
03 / 03PRODUCT EXPERIENCE / ILLUSTRATED
NL / Behind the catalogue
Behind the catalogue
Catalogue management and reconciliation keep the customer-facing offer connected to operational data.
PRODUCT EXPERIENCE / ILLUSTRATED
The customer journey
A searchable catalogue turns a changing vehicle inventory into a clear starting point for an enquiry.
Build the product. Connect the acquisition.
I manage Google Ads and Meta campaigns alongside the platform. Google Tag Manager, Google Analytics and Search Console connect search visibility and customer interactions with consent-aware conversion tracking. Measurement covers enquiry submissions, offer discovery and contact actions, with attribution and deduplication supporting a coherent picture of acquisition.
A catalogue that keeps changing.
Observing a source and changing the live catalogue are different responsibilities. The workflow separates observation, comparison and reconciliation from review and application, making change visible before it becomes customer-facing.
01Observe
02Reconcile
03Review
04Publish
One connected operation
Customer discovery, offer management and acquisition measurement become parts of the same system.
The challenge was to turn a traditional commercial operation into a connected digital product. Customers needed a clear way to explore offers; the business needed reliable ways to manage a changing catalogue and respond to demand.
Customer discovery, offer management and acquisition measurement become parts of the same system.
A comparison of the working model before and after the implementation.
Next.js and TypeScript connect the public application and server workflows. MongoDB holds catalogue and operational records; Cloudinary supports managed product media.
The value is in the connection: a polished customer experience supported by systems that make it practical to operate and improve.
Let’s build something that matters.
A new product. A better system. A difficult problem worth solving.
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